Well the Christmas dinner has just about been digested and my darling wife has not managed to kill me off with the leftovers; the kids are happy with their swag from Santa and now I get some time to myself at a quiet office with just my thoughts and plans for the year ahead.
Now is quite because so many people are doing the same as pretty much everyone else – ducking and diving work because it’s the holidays and looking forward to the imminent New Years parties – I always view the holidays as being Christmas for the kids and New Years for the big kids 
Now I’m looking at where I’m spending my budget for the kit I need for the trade show itinerary I’ve planned. One thing is certain, everything is a lot cheaper this time compared to last year and my budget has been unchanged in respect of sales and marketing at trade shows.
I’ve maintained trade show spend generally because it works – it produces orders from customers new and old and for me, it represents a fantastic ROI.
Cutting dollar spend on making profits is crazy!
One reason I work for myself is because I wanted the rewards falling into my own pockets but I know plenty of successful people who work for others. One thing that we have in common is our approach to work – there is more than just a work ethic going on here, it is our attitude to work and what we do with that work ethic that makes us different.
If you’re reading this and thinking what a lame brain I am for getting some work done while you are still full of stuffing then fine with me because I will be working on taking your market share if you are one of my competitors and I’m plotting that right now.
2009 will be prosperous and successful – I’ve seen two recessions in the past and come through both smiling and this will be no different – work hard, think smart, do the unexpected and serve customers well.
This is no different but I will add – take advantage of the great reductions in the pricing of virtually everything to further improve your profitability in 2009.
Have a great holidays, enjoy the parties and family and don’t drink and drive.
See you next year
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