the Chicago Auto Show was launched on February 13th and runs to the 22nd but aside from the usual array of glittering automobiles complete with supermodel babes and more glitter than you can shake a stick at there is also something far more fundamental going on – the internet really is making its’ presence felt at this show.
The Chicago Auto Show is offering entry to the show for a mere $10 for a grown-up kid and $5 for a real one but they are also delivering the ability to gain access to the show via the internet. Video webcasting has been introduced along with a range of show webcams so you can get the show experience without having to freeze yourself in the Windy City.
Webcams and web based video technology gives exhibitors the ability to bring a TV studio and crew to cover their activities at the show and extend their reach to a worldwide audience who can enjoy the performance whenever they feel like it; in real-time as it happens or stored for future viewing when more convenient.
Using trade shows has always been about making business and customer connections using your physical presence and the power of face-to-face communication; now the internet is empowering exhibitors with the ability to really extend that reach beyond the trade show venue.
So far we have not tried our own webcasting technology at a live show but we already do provide product training and demonstrations through our web site and as part of our training and marketing strategies. The logistics do not seem difficult just how to manage the webcast so it is meaningful and receives the attention you want it to get.
It’s good to see the Chicago Auto Show taking a lead in this because it gives smaller operators a chance to learn from their experience and this is definitely the way the future of trade shows is going to go : virtual trade show displays.
Just passing by.Btw, your website have great content!
I think this is great, trade shows really are the perfect opportunity to make the most of the technologies that are available. I’ve been looking into incorporating interactive technology at my booth – I found http://www.audience-response.ca/ that provides a system that lets you have trivia games at your booth.
trade show was always about interactive sessions
The face-to-face marketing ability of trade shows is definitely the best reason for a business to attend. Developing a viable network will improve productivity greatly.