When you have a restricted budget and restricted space you have to look at how much bang for your buck you can extract from the resources available.
Necessity is the Mother of Invention so exercise your mind and imagination because if you have a space of any dimension, a hybrid design will be able to use it to the best effect per dollar you spend.
Hybrid trade show displays provide great eye-catching displays because they utilize space in such a different way than what the eye is accustomed to. Curved panels forming a backdrop provide the illusion of greater depth; minimalism provides the feeling of space when in fact you are not occupying much of an area – even better, a hybrid display is easily the best option when you are using an odd shaped space!
The bulk of the cost of a trade show is in the rental of the space – the capital cost of the booth itself is actually spread out over time as you attend show after show and in fact is a minor part of the operating overhead. Using a hybrid display you can take advantage of the offcuts of trade show space – in fact, while most exhibitors are looking to avoid these misshapes you can actually monopolize them and drive down the cost of attending the trade show.
Hybrid displays are also very easy to assemble and disassemble and the designs usually are lightweight in construction. You will also be very surprised at the amount of space and shipping weight that these displays take up – most of these displays are in fact made up of empty space which is created by the design. I also find hybrid displays useful when we are looking to scale up or down – they are eminently flexible so we can add to them when we need “more” or take up the smallest booth space without detracting too much from our overall impact on the trade show floor.
0 Responses to “Hybrid Trade Show Displays”