Trade shows are a great opportunity for small and medium sized businesses. It can be a little scary and intimidating the first time you set up an exhibit at a trade show. If you plan ahead and learn everything you can about the show and use it to your advantage, you will succeed.
You want to project an image that attracts visitors to your trade show exhibit. Even if you are a small company you can still be successful at a trade show. The first thing is to learn everything there is to know about the trade show. Find out the location of your exhibit and also about the people who are putting on the event – ask management for the detailed demographics of previous shows, the current attendee and exhibitor lists too – you can use these in your own pre-show marketing. The more you know the better prepared you can be.
One thing that some people fail to ask about is how many power outlets are available in your trade show space. You will be bringing a lot of stuff that needs to be plugged in, such as lights and displays. This way you can plan ahead so you know what is available. This also allows you to adjust your display to fit the space and outlets without creating a booth which resembles a bowl of spaghetti!
Most trade shows will give you a tablecloth to use. You might want to bring your own table covers to make sure they fit into your color scheme. Remember your image is very important and you want everything associated with your company to look professional.
When you arrange your trade show exhibit make sure the larger items are at the back and the smaller items in front. You also want to make sure everything is at eye level so no one has to strain or bend over to view your products. Using these tips and making sure you are organized will help lead you on the way to a successful trade show exhibit.
Trade Show Tips 