How do I render my trade exhibition presence before writing a large check?

Investing in trade shows and exhibitions is a time consuming and costly affair which represents a significant investment for any business.Like any investment you must ensure you spend your budget wisely and get the most out of your marketing dollars and it makes a great deal of business sense to see what you are buying!

Using a supplier with experience in manufacturing and delivering trade show exhibition booths and peripherals is a starting point, but even then, how are you going to be sure that what you are promised is what you will eventually receive?

This is where using a booth manufacturer and supplier who is able to provide a rendering of your finished product will stand you in good stead.Make certain that you select a supplier who takes the time to run out a mock-up either using digital technology or a physical set to show you how your booth will look and what features and benefits you choose to add on will actually look and serve to enhance your trade show presence.

A good supplier will be able to provide, at no cost, a rendering of your trade show display within a short timescale and supply you with the visual files in a very short period of time.If a supplier is unable to provide a rendering, then it is good advice to pass them by and look somewhere else to provide your requirements.

The initial rendering should be accompanied by a quote and also highlight what features you can add as well as the additional cost.This should start giving you a good idea of what you can achieve using your budget and remember, you should have set a budget to begin with so stick to it, however, your investment will be used for years into the future so make sure you have the right kit to start off with, even if it means you will be purchasing additional extras down the line and not with the initial order.

Once you have a good grasp of the look and feel of your trade show presence through the rendition, you can start building the optional extras such as removable and changeable display elements and consider the lighting.You will have a wide range of options from a good supplier who will also be able to advise you on what is the most appropriate set of options to enhance your display and create the atmosphere you are looking for.You may also wish to consider how you want your trade show display to be capable of alteration for different requirements; testing the flexibility of your ideas using the rendering process will ensure you get the very best out of your finished product when it comes to taking delivery and using the booth in practice.

By tinkering with the rendering you will be in a position to see how your booth will make a visual and physical impact on a trade show floor.You can also start playing out scenarios you will meet in real life, such as what space you will be using for exhibition purposes and what space you will allocate for, say, private discussions with attendees.Use the visual rendering and lay out in your offices a to-scale physical spacing using office furniture or even cardboard boxes.Try sitting and walking around the area you have physically rendered so you get a feel for the amount of leg room you are giving yourselves.

If you want the best out of your booth on the trade floor, use the rendering process to try out different set ups and combinations.Your potential supplier should not be concerned with producing multiple renditions to allow you to compare and contrast different formats – remember it’s your dollar buying the goods so make sure you get what you want.Again, a good supplier is not going to be charging you for multiple renditions as they should be treating this as part of the normal sales process; avoid suppliers who look to charge you for trying to sell to you!

Good quality suppliers will take your company logo or other marketing images and incorporate them into the rendering.This will allow you to assess the impact when you are out on the trade floor but gain, do not hesitate to try out different combinations.This is your opportunity to experiment and play with your ideas before they are given physical form and incur cost.Take your time and discuss your ideas with your supplier as they will be able to take this and incorporate them into the design.Designing and manufacturing trade show booths and exhibition material is a specialized task requiring a great deal of skill and understanding.Knowing what a prospective booth purchaser is looking to achieve, what line of business or service they are in and understanding the corporate philosophy of the purchaser and their customers, the supplier will be able to come up with ideas of their own that you can use; or at least they should be.

Rendering your final requirements before you place the order is essential if you wish to get the very best out of your marketing dollars.Using rendering, you will be able to gain a very real and visual idea of the impact and functionality of your trade show presence as well as road test the concept with existing and potential customers.More than this, the investment in exhibiting at trade shows should be considered in light of the business and profit that will be generated and not the bottom line dollar cost.Committing to exhibitions and trade shows is a significant investment in terms of time and money; in order to realize the investment potential you MUST take every step to gain the very best out of the materials you are going to be using and the booth itself is the major factor in establishing your presence on the trade sow floor.