Trade Show Booths – the Optional Extras

Investing in a trade show presence is a significant investment of your time and money; more than this, trade shows provide a great source of revenue so in truth, the real value of your booth and trade show materials is in fact a great deal more than simple cost.

Here we are going to take a look at some of the practicalities of maintaining your investment and ensuring you continue to reap the investment rewards from your marketing budget.

Storage and Transportation of your Booth

A trade show booth, even a small one of 10 by 10, is going to be a significant piece of kit to transport around the country. You need to be able to get the booth and your peripherals to the trade show exhibition on time, have it erected and laid out with the least amount of effort and stress as is possible. Remember, a trade show is a long day and especially if you are a small business looking to test the water with exhibitions and trade shows, you and your staff are likely to be spending very long and tiring days on the booth networking and closing business opportunities.

It makes a great deal of sense for the booth and ancillary materials to be stored and transported to your scheduled trade shows as and when they are needed rather than adopting a do-it-yourself approach. There are not many booth suppliers who offer such storage and transportation services, but for those that do, they provide a very valuable and practical logistical service so pay close attention to suppliers who can provide this very valuable after sales service.

Typically, you should be looking to pay something in the region of $25 per month for storage costs of your booth and no more than $130 checking in fee ( a fee levied when the booth is sent out or received by the storage facility) and be wary of those suppliers who levy their own invoices and shipping charges when it comes to transportation; most use the recognized shipping agents such as UPS and FedEx while a good supplier will only charge you the face value of the shippers costs rather than pad the bill.

Get Smart with Technology

When you are on the floor and networking, how much